For over half a century, in nearly every continent, he remained in relentless pursuit of the “Negro” and the “Negroid” - that perennial pigment of the “white” man's imagination and creation of his own convenience. One result of his research was “World's Great Men of Color” (published by the author in 1947), which is a classic of its genre. Rogers set out not so much to probe beneath men's skin, but to uncover the touch of Africanity hidden in every genealogical woodpile.
Brainwashed provides many teaching moments.Alexander Dumas pare once remarked, “When I discovered that I was black I determined to so act that men should see beneath my skin.” The late anthropologist and historian Joel A. Burrell goes beyond exposing the problems infecting our mental psyche by providing us with the why Why we feel, think and believe the myth’s, stereotypes and generalisations presented to us. Thought provoking, capable of starting a social revolution. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of ”no way! ” At this point in history, the idea of black inferiority should have had a ”Going-Out-of-Business Sale.” After all, Barack Obama has reached the Promised Land. ”Black people are not dark-skinned white people,” says advertising visionary Tom Burrell. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualisation. Racism is not the issue how we respond to racism is the issue. Brainwashed is not a reprimand it is a call to deprogram ourselves of self-defeating attitudes and actions. In this powerful examination of ”the greatest propaganda campaign of all time” – the masterful marketing of black inferiority – Burrell poses 10 provocative questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think like slaves.
As Brainwashed: Challenging the Myth of Black Inferiority testifies, too much of black America is still wandering in the wilderness.
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